Creative designs and seamless navigation of the website determines the fate of how well the organizations connect with their audience. Only a visually appealing (UI) application with an easy user interface (UX) can stand out in the crowd, attract new customers, and retain the existing ones. Both, a good UI design and an exceptional UX design are necessary to offer a seamless and impactful user experience, failing which the company’s reputation would be severely affected. Hence, it is essential to carry out detailed UI/UX testing to make sure they work without any flaws.
The UI and UX parameters are critical for improved user experience and creating new inclusions of a smarter and future-oriented reality that will take your business to newer heights. Let’s understand what UI/UX is and why testing them is crucial.
What is UI testing?
UI, stands for the user interface, is the design layout of applications running on multiple operating systems. UI testing ensures that the application elements and stages, including the links and buttons, work without disruptions. Through UI testing, the developers and testers continuously enhance the application quality by fixing all its elements and functionalities.
What is UX testing?
UX, is the abbreviation to user experience, ensures end-users response, engagement and association with the website or mobile application. UX testing includes the overall look and feel of the website considering the user engagement. Whenever the company adds some new features to its product, the testers must perform UX testing to check how it impacts the user experience. Frequent feedback from the customers will help improve the product.
Importance of UI and UX testing
Businesses aim to improve their efficiency and profitability, acquire new customers, and retain the older ones. With this being the focus, it is essential to approach business smartly and intelligently. Companies need to learn different user perspectives so that products and services can meet customer expectations.
Through User interface testing (UI testing), testers ensure that the buttons, fields, labels, and other items on the screen work without any functionality errors. UI testing further checks the control over toolbars, colour, fonts, buttons, sizes, icons, and more and how these functionality responds, whenever there is some input from the users. User Interface tells us how the user interacts with the mobile and website applications. Testing of UI removes the blockage so that the users are easily able to connect with the software. The four parameters to check the product
UI of tested products are:
- Easy to use and easy to navigate
- Use consistency for the users
- Easy user access of information and features
- Application compatible for uninterrupted performance
Sometimes users purchase and use a product followed by customer reviews, while others would opt for a product based on application interface and user experience. Every customer has a particular purpose for using applications. UX testing helps in identifying and achieving these purposes. When customers use products, they wish to obtain maximum value; hence, it becomes important to deliver applications of higher quality.
Through UX testing, an organisation ensures that they provide a fully functional quality software or application to the customers enabling them to navigate through the app without experiencing system errors or malfunctions. UX testing allows you to find a few of the core issues of applications, which are as follows:
- Identifying the damaged links
- Fixing the page errors
- Resolving the content and language issues
- Solving poor page design layout
- Focus on enhancing messaging, images, and branding
- Ensuring site and application uniformity
The smallest modification in the application interface, at the development stage, may have a significant impact on the software functionalities. Since the development team frequently incorporates changes in the User Interface, the UI and UX testing must be an integral part of the continuous development process. Since it is affordable to fix the UI bugs in the development phase, companies are likely to avoid incurring the cost during the product release by testing the application UI at the development stage.
Benefits of UI and UX tests
It is essential to build a high-quality product development and ensure the application performance rather than fixing the design. Conducting usability testing just before releasing the product to the market can help save more time and money. It also ensures customer satisfaction. It can bring down on unnecessary expenses and help you release an error-free product in the market.
High Conversion Rate
Website usability testing ensures improved user experience, which helps in enhancing website conversion rates by up to 75%. By improving the UI and UX of applications you are aiming to offer your users a fully functional application, which ensures complete user satisfaction. The user experience encourages long-term commitment from your users. By welcoming constructive feedback from your users, you encourage them to provide you with fresh ideas to improve your application functionality, further improving the product quality.
Brand awareness and loyalty
All businesses have different purposes and accordingly, they release solutions. But the success of each solution depends on how well your users relate to the brand. The secret of establishing brand success depends on how your users are encouraged to use the solution. The users must have an adequate understanding of the solutions provided to them so that the organisations are able to build brand affinity and expand the strength of their target audience.
Yethi’s Role as UI / UX Testing Partner
Banking is leaping towards digitalisation, and as a result, companies are investing in applications to gain more mobility. There are diverse mobile applications, and each comes with several challenges. To overcome these challenges testing across multiple devices and networks is essential.
At Yethi, we offer exhaustive test coverage throughout all aspects of digital transformation. From UX and UI testing to functional, compatibility, usability as well as security, we provide test across a large set of devices, OS, and browsers.
Yethi’s test automation solution, Tenjin, ensures quality testing of data elements on your digital and mobile assets. It incorporates real-time testing of native and hybrid mobile applications across diverse platforms, thereby eliminating delays and redundancies. Tenjin can reduce the testing time by 15-20% as it has a domain-specific test library of over half a million test cases.
When it rolls down to UX and UI testing, Yethi’s test management solution delves into the essential aspects of testing. To significantly bring down the testing time of an application, we follow the test selection method, i.e., we pick and choose only those test cases relevant to your domain. Having a collective industry experience of more than 25 years, we understand the importance of end-to-end development flow to minimize UI and UX issues and errors.